Adidas
'Live Colorfully'
About This Project:
Challenge: While being a globally known brand, our team was tasked with making the brand standout from an already competitive marketplace.
Strategy: To position the brand as a youthful, relatable, and stand out from their competitors.
Solution: By using striking colors I aimed to make these web advertisements speak for themselves regardless of the media placement they could be used in.
Role: Ideation, Art Direction & Designer
Medium: Raster & Vector