Coca-Cola

About This Project:

Challenge: Target middle-class teens worldwide

Strategy: Use emojis. According to the National Center for Biotechnology Information "Emojis make up for the lack of non-verbal cues in Computer-mediated communication." This means that these symbols are multilingual and can be interpreted anywhere in the world.

Solution: To combine the product with easily recognizable symbols in order to tell a story.

Role:  Content Creator, Design, Ideation & Layout

Photography: Pablo Merchán Montes

Medium: Raster