About This Project:

Challenge: Create a magazine spread that brings brand awareness to a younger generation of artisans and blue collar working people.

Strategy: Showcase how everyday people use Craftsman tools.

Solution: To collaborate with a local woodworker Gustof Rooth who creates furniture out of used wine barrels. This small business owner encapsulates the tag of “Build Your Story” because that’s exactly what he did.

Role: Design & Layout

Photography: Brogen Jessup

Copy: Chris Bonine

Medium: Raster & Vector